Five Steps to Starting a Blog in 2018

It might be that you’ve wanted to start a blog for awhile but don’t know where to start. Perhaps getting into blogging is one of your 2018 New Year’s resolutions or you love reading blogs so would love to get involved yourself. Since I’ve been blogging I often get asked “how did you start your blog?” or queries about the practical sides of starting a blog. Hopefully this post will give you some inspiration and direction to get you started on your blogging journey!

1. Select a Blog Name and Concept:

The beauty of having a blog is it can be anything you want it to be. There are general lifestyle blogs, blogs about hobbies or super niche blogs. The advice I would give you is to  write about something you are passionate about, otherwise you wont have the drive to post on your blog regularly. As my blog is primarily a lifestyle blog covering a whole range of topics I opted for “Just Joelle” as my name.

Just Joelle blogging name

Having an open ended name means you can write about travel, beauty, food and your general thoughts. I understand that some people might want to stay anonymous when they blog. If this is the case stick to generic names such as “The Londoner” or “Salt and Chic“. Be mindful of what you post and which images you use on your blog. You’d be surprised how many people read blogs so don’t count on your blog staying anonymous forever.

2. Choose Your Weapon:

The majority of blogs use either Blogger or WordPress as their platform. Both are free to setup and simple to use. Blogger might be the better alternative for beginners however, I started with WordPress and didn’t experience any issues. As your blog starts to grow you might want to invest in your own domain. This makes your blog a .co.uk or .com site and makes your site more professional. I brought my domain through GoDaddy and then added it to my WordPress blog.

3. Brand Your Blog

The branding behind your blog is what sets it apart from other blogs. Have a think about what makes your blog different to other bloggers and emphasise these points. For a lot of bloggers their unique selling point is the themselves so don’t be afraid to share your individuality with your audience. Having consistent branding means your viewers know what to expect from you and can recognise your posts across social media. Personally I like to post true-to-life imagery with bright colours and aim not to get too hung up on having a “theme” as such. I selected my blog design from pigdig that has plenty of options to choose from.

sorrento ootd

4. Connect with Others:

A huge part of blogging is connecting with fellow bloggers and your readers through social media. Engaging with other users of social media will increase the traffic to your blog and inspire your future content. It’s also a great way to meet new people who you may bump into at future blogging events. Reply to people who take time to comment on your posts and let them know you appreciate them choosing to read your content. Your social media accounts are also a way for you to form relationships with brands and PR companies for future collaborations.

5. Just Start:

Accept that your blog wont be perfect to start with and it’s going to be a learning curve. By making a start you’ll be developing your skills and you’ll see a huge change in your work. Focus on producing content that you are proud of and love rather than focusing on the number of people who have subscribed to your blog or how many followers you have on social media. It is easy to compare yourself to established bloggers but they often have years of hard work and experience behind them. This might put you off even starting but remember that they too at one stage might have felt the same. Just have fun creating your own unique content and seeing where blogging takes you!

just start

I hope that this post has given you the foundations you need to start blogging and some inspiration to get started. I also wrote another post with some blogging advice for newbies if you are looking for further information. If you have any questions please leave them below and let me know how you get on!

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